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William’s research centres on the relationship between cognition, cosmology, and cultural transmission, with a regional focus on China. Broadly, he is interested in how explicit conceptions of the world vary across societies, how this variation correlates with other features of social organisation, and how it interacts with general features of human cognition. He pursues these interests through research on Chinese cosmology, combining anthropological and historical approaches, and maintains a strong interest in interdisciplinary exchange between social and biological anthropology, cognitive psychology, and sinology.w 

William’s book,  (Berghahn 2021), examines the cosmology of Chinese Yijing divination based on ethnographic fieldwork with diviners in Hangzhou, and examination of early Chinese texts influential in its development. The book focuses on divinatory reasoning and diviners’ explicit ontological and epistemological claims to challenge current anthropological and sinological approaches to cosmology and ontology, arguing that cosmology and ontology are properly understood as products of individual reflection rather than as cultural logics underlying behaviour. Drawing on dual process theories of cognition, cultural epidemiology, and diviners’ understandings of similarity and difference, Cosmic Coherence advances a ‘homological’ approach to comparative cosmology which aims to reconcile general features of human cognition with cross-cultural variation in beliefs. 

William has recently guest-edited a  (2021) on the relationship between divination and ontology, in which contributors from anthropology and classics explore the role of calculation and divine agency in divinatory practices from ancient Greece to contemporary China. William has published research articles on topics including  in comparative perspective, , and the  as ‘superstitious’ knowledge in contemporary China. He has also authored a number of book chapters on Chinese cosmology and divination, and is Section Editor for History and War for the forthcoming e-publication, The Routledge Research Encyclopedia of Chinese Studies. 

Currently, William is developing a new project on the relationship between political cosmology and imperial state formation in early China. This will combine qualitative and quantitative approaches to early Chinese texts with examination of the environmental, socioeconomic, and technological correlates of political and military centralisation in the Qin state, to understand the conditions for the transmission and increasing cultural salience of an ideology of universal cosmic empire. More widely, this aims to contribute to a comparative understanding of the long-term relationship between imperial expansion and political cosmology. 

William has taught courses on China in comparative perspective (on topics including imperial bureaucracy, religion, the modern nation-state, revolution, socialism, and school and ideology), evidence and arguments in anthropology and other disciplines, the anthropology of China, and anthropological theory. William trained in anthropology at University College London, where he completed his PhD in 2016, funded by the ESRC. He studied modern and classical Chinese at Beijing Language and Culture University.