About the company:
is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Process Automation, Motion, and Robotics & Discrete Automation, supported by its common ABB Ability TM digital platform. ABB operates in more than 100 countries with about 100,000 employees
About the project:
The project involved working with a management team to help diagnose current communications issues, using available internal and external data (such as surveys, employee engagement studies, literature research, interviews and identification).
Project Objective:
To transform HR communications, specifically the areas of performance and reward, via a comprehensive diagnosis and a proposed action plan.
ABB's statement
What do you think the students brought to the business? Were their ideas different from what you could have achieved if you have conducted this project in-house?
The students brought a great ‘outside in’ view to the project by applying both their academic frameworks and their own experiences with other companies and cultures – which is not easy to replicate without employing external consultants.
How do you think the Business Projects have helped your business?
Through their engagement with line leaders and employees around the world, the students helped increase the visibility and engagement with the project and showed that the company is open to hearing their voices when designing solutions.
How would you use the outcomes in your business going forward?
The conclusions will be applied in helping to design HR communications that are relevant, modern, fit for purpose and accessible.
