About the company
The Smarty Train are a private limited company that use science, human-centred design and creativity to build powerful experiences that unlock talent in three ways; Learning and Programmes, Experiences and Communication, and Advisory and Insight.
About the project: Company objectives
The company asked our students to explore what needs to be true for organisations to care more about people early in their careers.
In order to achieve successive outcomes, the Smarty Train asked our students to:
- Understand what Early Careers means in/ to organisations
- Understand value drivers for Early Careers, i.e. why do we recruit and aim to retain people early in their careers?
- What language needs to be used in conversations about early careers (e.g. brand building, retention, salaries etc)
The Smarty Train's statement
How do you think the Business Projects have helped your business?
The Business Project scheme allowed our business to gain great insights into how different sectors approach attraction, particularly in their choice of language.
What do you think the students brought to the business? Were their ideas different from what you could have achieved if you have conducted this project in-house?
I believe what the students brought to our business was their ability to add invaluable time to the research we were conducting which we would not have been able to allocate internally. In addition, they also used some incredibly innovative techniques in their approach to the research which produced very helpful results.
How will you use the outcomes in your business going forward?
We will be using the outcomes that the students discovered during the Business Projects scheme by using their research to help our company with differentiating our approach and the language that we use with client sectors.
