ÐÓ°ÉÂÛ̳

 Earl  Panganiban

Earl Panganiban

MRes/PhD candidate in Marketing

Department of Management

Room No
MAR 5.45
Connect with me

Languages
English, Tagalog
Key Expertise
Consumer Behaviour, Psychology of Tech, Social Networks, Machine Learning

About me

Earl Panganiban is an MRes/PhD candidate in Management (Marketing). Before coming to ÐÓ°ÉÂÛ̳, he had over ten years of work experience in the Oil & Gas, Financial Services, and Technology industries. He has worked for leading multinationals, including Chevron, Deutsche Bank, and ING, as well as early- and growth-stage companies. Throughout his career, he assumed roles in business analysis, software engineering, and product management, working with teams across cultures to deliver fit-for-purpose solutions.

Earl was awarded an MBA with Distinction from Hult International Business School and a bachelor's degree in Applied Physics from the University of the Philippines - Diliman. He also holds a Discovery Commerce Specialist certification from Meta, a Product Marketing Management Certification from the Product Marketing Alliance, and a TensorFlow Developer certification from Google.

Earl's research interests lie in the intersection of consumer behaviour, human-computer interaction, social networks, and machine learning research. In particular, he investigates the role of technology, design, and media in mechanisms that can nudge consumers towards choices that enable them to live fuller lives.

Expertise Details

Consumer insights; Judgment and decision-making; Motivational affordances; Gamification; Social interactions; Cascade models; Computer vision; Neural networks