杏吧论坛

Dr William Venters MAR 4.33

This course is compulsory on the MSc in Management of Information Systems and Digital Innovation. This course is available on the Global MSc in Management, Global MSc in Management (CEMS MIM), Global MSc in Management (MBA Exchange), MSc in Management (1 Year Programme) and MSc in Social Innovation and Entrepreneurship. This course is available with permission as an outside option to students on other programmes where regulations permit.

This course may be capped/subject to controlled access. For further information about the course's availability, please see the MG Elective Course Selection Moodle page (https://moodle.lse.ac.uk/course/view.php?id=3840).

The course aims to give the students theoretical and practical insights into the key issues informing the design of contemporary digital technology (IT) and their commercialisation. The course relates the diversity of the design challenges facing contemporary IT development including the incorporation of Artificial Intelligence within IT innovation projects. It embraces the shifting conditions for small teams of developers to design significant services in the context of technology-based startups, or as part of entrepreneurship within an existing enterprise or public institution. The design challenges relate to constantly shifting possibilities, for example, the use of LLMs as interfaces to digital systems, the use of predictive AI within innovations, the capture and processing of digital data previously beyond reach, the ability to leverage interfaces (APIs, SDKs etc), and the expanding possibilities for reaching end-users in new ways. The course is constructed as the meeting of theory and practice. The former through the presentation and discussion of theoretical themes aimed at sharpening the student's ability to reason about contemporary design challenges and opportunities. This aspect is also examined through an individual essay. The practical design skills are honed through a group design project running throughout the course. Conducting this group design project will engage students in highly detailed and constructive design discussions leading to the submission of a designed IT artifact with a commercialisation plan. The course neither requires, nor teaches detailed software programming techniques, but instead focuses on teaching IT design skills. Topics addressed will be: Agency and Artificial Intelligence, Digital infrastructure innovation; Digital platform strategies; Designing technology affordance; Understanding technology performances; The technological organisation; Commercialising digital innovation, Global crowd innovation; Privacy by design. The weekly seminars will consist of presentations and discussions offering students opportunity to critically reflect on theoretical and pragmatic issues related to the subject matter of the course.

20 hours of lectures and 10 hours of seminars in the WT.

A reading week will take place in W6. There will be no teaching during this week.

In its Ethics Code, 杏吧论坛 upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.

Classes are based around both the design group projects, as well as reading and discussing selected journal articles. Formative feedback is provided on class participation.

• Boden, M. A. (2016). AI: Its nature and future. Oxford University Press.

• Brown, T., & Katz, B. (2009). Change by design: how design thinking transforms organizations and inspires innovation. [New York]: Harper Business.

• Crawford, K. (2021). The Atlas of AI, Yale University Press.

• Cusumano, M. A., et al. (2019). The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power, HarperBusiness.

• Ekbia, H. R. and B. A. Nardi (2017). Heteromation, and Other Stories of Computing and Capitalism, MIT Press.

• Friedman, T. L. (2017). Thank you for being late: An optimist's guide to thriving in the age of accelerations. Picador USA.

• Gothelf, J., & In Seiden, J. (2013). Lean UX: Applying lean principles to improve user experience. Sebastopol, CA: O'Reilly Media, Inc.

• Herbert, L. (2017): Digital Transformation: Build Your Organization's Future for the Innovation Age. Bloomsbury Publishing.

• McAfee, A. & E. Brynjolfsson (2017): Machine, Platform, Crowd. WW Norton & Company.

• Norman, D. (1988): The Psychology of Everyday Things. USA: Basic Books

• Stickdorn, M., & Schneider, J. (2010). This is service design thinking: Basics--tools--cases. Amsterdam: BIS Publishers.

• Susskind, D. (2020). A World Without Work: Technology, Automation, and How We Should Respond, Henry Holt and Company.

• Tiwana, A. (2014). Platform Ecosystems: Aligning Architecture, Governance, and Strategy, Morgan Kaufmann.

• Wachter-Boettcher, S. (2017). Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech. WW Norton & Company.

• Willcocks, L., Venters, W., & Whitley, E. (2014). Moving To The  Cloud Corporation. Palgrave Macmillan.

• Zuboff, S. (2019): The age of surveillance capitalism: The fight for a human future at the new frontier of power.

Project (70%) and essay (30%, 1500 words).

The course has two summative elements: an individual theoretical essay (30%), and from the group design project, a technical report (50%) and a separate submission of an individual essay reflecting on the group work and on group participation (20%), which jointly comprise one summative component (70%).