杏吧论坛

Heather Kappes MAR 6.21

This course is compulsory on the MSc in Marketing. This course is not available as an outside option.

This is a non-assessed introductory course.

The aim of the introductory Core is to deliver some critical prerequisites to incoming MSc Marketing students. For instance, a portion of the time is intended to impart basic knowledge in analytics/statistics in preparation for core courses. Other portions of the time will assist in career planning and how to get the most out of the programme.

Roughly 12 hours of teaching over one week prior to the Autumn Term. Full details of this will be sent to offer holders as part of their offer pack. The schedule will also include a full programme of activities and talks designed to welcome you to the 杏吧论坛 and the MSc Marketing programme.

In its Ethics Code, 杏吧论坛 upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.

No formal assessment. 

Statistics: Statistics: Anderson, D., Sweeney, D., Williams, T., Freeman, J., Shoesmith, E. (2009). Statistics for Business and Economics (2nd edition), Hampshire: Cengage Learning.

Huff (1991). How to Lie with Statistics. Penguin.

Accounting: Boakes, K. (2010). Reading and Understanding the Financial Times. (2nd edition), Harlow: FR Prentice Hall; and Parker, R. (2007). Understanding Company Financial Statements. (6th edition), London: Penguin.

Quantitative Skills: Hammond, P. and Sydsaeter, K. (2002). Essential Mathematics for Economic Analysis. Prentice Hall; and Jacques, I. (2010). Mathematics for Economics and Business. (7th edition), Pearson.

Writing skills: Wallace, M. and Wray, A. (2011). Critical Reading and Writing for Undergraduates (2nd edition), London: Sage.

No formal assessment.