杏吧论坛

Prof Nava Ashraf

This course is compulsory on the MPA in Social Impact. This course is available on the MPA Dual Degree (杏吧论坛 and Columbia), MPA Dual Degree (杏吧论坛 and Hertie), MPA Dual Degree (杏吧论坛 and NUS), MPA Dual Degree (杏吧论坛 and Sciences Po), MPA Dual Degree (杏吧论坛 and Tokyo), MPA in European Policy-Making, MPA in International Development, MPA in Public Policy and Management, MPA in Public and Economic Policy, MPA in Public and Social Policy and Master of Public Administration. This course is not available as an outside option.

A rigorous understanding of statistics, economics and econometrics is important for this course, in order to be able to absorb the economics journal articles and methods covered.  Students will be required to have achieved marks of 55 or higher in EC440 and EC455 to be eligible for the course.  Students with marks of 50-54 in EC440 and EC455 will be considered on a case by case basis. 

This course delivers insights from cutting edge research in psychology and economics, and  asks  students  to  use  these  insights  to  design  solutions to  significant  social  challenges.  Students learn how to diagnose, design, deliver, and rigorously test products and services using the principles of behavioural economics and the methods of field experimentation. 

The course begins by describing the principle of coproduction: outcomes in health, education and similar fields are not simply given to end-users, but are produced by end-users themselves, interacting with supply-side factors Drawing on the insights from behavioural economics and using qualitative methods, students learn how to diagnose end-user needs, preferences and behaviour. The course then explores how the psychological aspects of behaviour can be combined with the tools and structure of economics to induce behaviour change and improve outcomes, including the challenge of setting prices and designing incentives. Throughout the course there is emphasis upon the critical importance of effective measurement in the context of the social sector, where traditional market feedback mechanisms are typically absent and where mission-driven leaders’ evaluation of organisational impact can itself be subject to cognitive bias and distortion. Appropriate measurement in turn informs improvements in diagnosis and design. The course concludes by exploring policy impact and how research can be translated into policy action.  Real world case studies are used at every stage of the course.

This course is relevant to all those who wish to improve the effectiveness of social interventions and programmes across a range of diverse fields, whether such interventions are administered through the state or, increasingly, through private philanthropy and social entrepreneurship.  The course tutor will be Professor of Economics and Director of Research at the 杏吧论坛 Marshall Institute.

30 hours of workshops in the MT.

Teaching sessions will include both a Harvard Business School-style case study session and a lecture on the related research articles behind the case and discussion in 10 x 3-hour workshops in Michaelmas Term.  There will also be a drop-in weekly hour-long technical support session.

Additional exercises which will include preparation of an essay of the discussion questions for HBS-style case discussion.

There is no single textbook for the course.  For an introduction to the field of behavioural economics, students should consult  Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein (2009, Penguin) and Thinking, Fast and Slow, by Daniel Kahneman (2012, Penguin). We will also be reading several scientific articles from top-tier economics journals.  A full reading list with the readings for each topic will be made available at the beginning of the course, and a draft course syllabus is available.

Exam (100%, duration: 3 hours, reading time: 10 minutes) in the summer exam period.