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MSc in Strategic Communications

Programme Code: TMSTRCOM

Department: Media & Communications

For students starting this programme of study in 2017/18

Guidelines for interpreting programme regulations


Full-year programme. Students must take four compulsory courses, courses to the value of one unit and a dissertation as shown below.

Please note that places are limited on some optional courses. Admission onto any particular course is not guaranteed and may be subject to timetabling constraints and/or students meeting specific prerequisite requirements.

Paper

Course number, title (unit value)

Paper 1

MC408 Theories and Concepts in Media and Communications I (Key concepts and interdisciplinary approaches) (0.5) and MC4M1 Methods of Research in Media & Communications (including Qualitative & Quantitative Analysis) (0.5)

Paper 2

MC431 Critical Approaches to Strategic Communications (0.5) and MC432 Strategic Communication in Practice: Professional Perspectives (0.5)

Paper 3

Courses to the value of 1.0 unit(s) from the following:

 

MC402 The Audience in Media and Communications (0.5)

 

MC404 Political Communication in Democracies (0.5)

 

MC425 Interpersonal Mediated Communication (0.5)

 

MC429 Humanitarian Communication: vulnerability, discourse and power (0.5)

 

MC434 Digital Platforms and Media Infrastructures (0.5) #

 

MG479 Information Systems for the Public Sector: Digital Government and Service Innovation (0.5)

 

MG4B3 International Marketing: A Strategic Approach (0.5)

 

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

 

MG4F3 Digital Marketing (0.5) #

 

PB402 Organisational Social Psychology (1.0)

 

PB418 Corporate Communications (0.5)

 

PB427 Organisational and Social Decision Making (0.5)  (not available 2019/20)

 

Any other course which is offered in the School at master's level, subject to the consent of the candidate's programme director.

Paper 4

MC499 Dissertation: Media and Communications (1.0)

# means there may be prerequisites for this course. Please view the course guide for more information.

Note: Students can take no more than one full unit of courses from outside the Department of Media and Communications (non MC-prefixed courses).

Note for prospective students:

For changes to graduate course and programme information for the next academic session, please see the . Changes to course and programme information for future academic sessions can be found on the .