杏吧论坛

Dr Wendy Willems

This course is available on the MSc in Global Media and Communications (杏吧论坛 and Fudan), MSc in Global Media and Communications (杏吧论坛 and UCT), MSc in Global Media and Communications (杏吧论坛 and USC), MSc in Media, Communication and Development and MSc in Politics and Communication. This course is available with permission as an outside option to students on other programmes where regulations permit.

In order to accommodate academic staff research leave and sabbaticals, and in order to maintain smaller seminar group sizes, this course is capped, meaning that there is a limit to the number of students who can be accepted.

This course offers a comparative perspective on changing national media cultures in the Global South in the context of the neoliberal turn. The course not only considers neoliberalism as a crucial factor that has brought media industries such as private broadcasting stations, mobile phone companies and digital platforms into existence but also examines the extent to which these new forms of media and technology have played a role in reproducing neoliberalism as a process. It provides an understanding of how shifting economic policy regimes have impacted on the way in which people engage with media and technology, and how media and technology engage with people in the Global South. The first part of the course introduces the key concepts of ‘media culture’, ‘neoliberalism’ and ‘Global South’ which will be deployed throughout the course. The second part of the course discusses how key processes of social change in the Global South are linked to changing media cultures, including the commodification of national imaginaries, informality, crime and the rising middle class, religion and the prosperity gospel, self-help media and the neoliberal subject, and mobility and social relations. The course examines these themes through a series of empirically-grounded, mostly ethnographic case studies. The course encourages students to critically evaluate the extent to which the three key concepts in the course are helpful in gaining an understanding of changing media cultures in the Global South.

This course is delivered through a combination of lectures and seminars totalling a minimum of 20 hours across Lent Term. This year, some or all of this teaching will be delivered through a combination of virtual classes and flipped-lectures delivered as online videos. This course includes a reading week in Week 6 of term.

Students will complete a formative 1,500 word essay based on a case study.

• Arora, P. (2019). The next billion users: digital life beyond the West. Cambridge, MA: Harvard University Press.
• Comaroff, J. and J. L. Comaroff (2012). Theory from the south, or, how Euro-America is evolving toward Africa. Boulder, CO: Paradigm Publishers.
• Eckstein, L. and A. Schwarz (2014). Postcolonial piracy: media distribution and cultural production in the Global South. London: Bloomsbury.
• Iqani, M. (2016). Consumption, media and the Global South: aspiration contested. Basingstoke, Hampshire: Palgrave Macmillan.
• Prashad, V. (2013). The poorer nations: a possible history of the global South. London: Verso.
• Shome, R. (2019). When postcolonial studies interrupts media studies. Communication, Culture & Critique 12(3): 305-22.
• Wilson, J. A. (2018). Neoliberalism. New York: Routledge.
• Zhang, W. and T. A. Neyazi (2020). Communication and technology theories from the South: the cases of China and India. Annals of the International Communication Association 44(1): 34-49.

Essay (100%, 3000 words) in the ST.

This course will examine how people engage with media in the context of the ‘neoliberal turn’, providing a comparative perspective on changing media culture in the global South.