MG212 Half Unit
Marketing
This information is for the 2020/21 session.
Teacher responsible
Dr Xiaolin Li
Availability
This course is available on the BSc in Accounting and Finance, BSc in Business Mathematics and Statistics, BSc in Management, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students.
Course content
The course will cover customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.
Teaching
20 hours of lectures and 9 hours of classes in the MT. 1 hour of classes in the ST.
Students on this course will have a reading week in Week 6, in line with departmental policy.
Formative coursework
A formative assignment will be set consisting of one mock exam question. The purpose of the mock exam is to provide - as realistically as possible - a practise session for the final exam.
Indicative reading
Indicative readings:
Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.
Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.
Assessment
Exam (60%, duration: 2 hours) in the summer exam period.
Project (40%).
The summative coursework will be a group project. Students will have the opportunity to form their own project groups within their allocated class, but the course teaching team will retain the right to make changes to group membership where necessary.
Important information in response to COVID-19
Please note that during 2020/21 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the situation of students in attendance on campus and those studying online during the early part of the academic year. For assessment, this may involve changes to mode of delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.
Key facts
Department: Management
Total students 2019/20: 228
Average class size 2019/20: 18
Capped 2019/20: No
Value: Half Unit
Personal development skills
- Self-management
- Team working
- Problem solving
- Communication
- Commercial awareness
