杏吧论坛

Professor Robin Mansell

This course is available on the MSc in Global Media and Communications (杏吧论坛 and Fudan), MSc in Global Media and Communications (杏吧论坛 and UCT), MSc in Global Media and Communications (杏吧论坛 and USC), MSc in Media and Communications, MSc in Media and Communications (Data and Society) and MSc in Media and Communications (Media and Communications Governance). This course is available with permission as an outside option to students on other programmes where regulations permit.

The world economy is characterised by rising income, wealth disparities and increasing dependence on digital technologies - especially in the wake of COVID-19. This course will help students to understand how applications of economic theory shape developments in digital platforms and services and the consequences for citizens and consumers. A background in economics is not needed to take this course. The consequences of high levels of digital market concentration, job losses due to artificial intelligence and online monitoring applications are treated differently in various traditions in economics. For some digital ‘disruption’ is a sign of progress. For others it brings risks and harms. For some increasing dependence on digital technologies is seen as inevitable. For others radical change is needed to protect the rights of citizens and consumers. Students will learn about the differences between free market (neoclassical), market reform (institutional) and critical political economy theories of digital disruption, how they are applied and how they influence business and policy. Does everyone have to adapt to the latest digital services and applications? Is there a link between rising inequality and the spread of digital technologies? Does the goal of tech driven economic growth always conflict with goals of equity, inclusion and fundamental human rights?

Week 1: Introduction: What is Digital Disruption?

Week 2: Digital Transformation - Theoretical Perspectives

Week 3: Digital Platforms - What They Do and Why it Matters

Week 4: Digital Business Strategies and Policy Responses

Week 5: Technical Standards and Why They Matter

Week 6: (reading week)

Week 7: Artificial Intelligence, Employment and Labour Conditions

Week 8: Transforming Audio-visual Markets

Week 9: Transforming Mobile Service and App Markets

Week 10: Digital Inequalities: Catching Up or Falling Behind

Week 11: Conclusion: Comparing Economic Perspectives

This course is delivered through a combination of lectures and seminars totalling a minimum of 20 hours across Lent Term. This year, some or all of this teaching will be delivered through a combination of online lectures and in-person classes/classes delivered online. This course includes a reading week in Week 6 of term.

Students will be expected to produce 1 essay in the LT.

A 1,500 word essay on a topic selected from a list of questions.

• Bauer, J. M. (2018) 'The Internet and Income Inequality: Socio-Economic Challenges in a Hyperconnected Society', Telecommunications Policy, 42(4): 333-343.
• Cammaerts, B. and Mansell, R. (2020) 'Digital Platform Policy and Regulation: Toward a Radical Democractic Turn', International Journal of Communication, 14: 1-19.
• Chaudhuri, B. (2021) 'Distant, Opaque and Seamful: Seeing the State through the Workings of Aadhaar in India', Information Technology for Development, 27(1): 37-49.
• Mansell, R. and Steinmueller, W. E. (2020) Advanced Introduction to Platform Economics. Cheltenham: Edward Elgar Publishing.
• McGuigan, L. (2019) 'Automating the audience commodity: The unacknowledged ancestry of programmatic advertising'. New Media & Society, 21(11): 2366-2385.
• Van Dijck, J., Poell, T., and De Waal, M. (2018) The Platform Society: Public values in a connective world. Oxford: Oxford University Press.
• Zuboff, S. (2019) The Age of Surveillance Capitalism: The fight for a human future at the new frontier of power. New York: Public Affairs.

Essay (80%, 3000 words) in the ST.
Presentation (20%) in the LT.

Students will select an essay topic from a list of questions.

Students will make a presentation during the seminars.

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

There are multiple ways of examining the digital world. This course helps you understand a range of perspectives with the emphasis on reform of policy  and political economy perspectives.