杏吧论坛

Dr Jean-Christophe Plantin and Dr Rachel O'Neill

This course is available on the MSc in Gender, Media and Culture, MSc in Global Media and Communications (杏吧论坛 and Fudan), MSc in Global Media and Communications (杏吧论坛 and UCT), MSc in Global Media and Communications (杏吧论坛 and USC), MSc in Media and Communications, MSc in Media and Communications (Data and Society), MSc in Media and Communications (Media and Communications Governance), MSc in Media, Communication and Development, MSc in Politics and Communication and MSc in Strategic Communications. This course is not available as an outside option.

The aims of the course are to provide students with a general training in research methods and techniques, including research design, the collection, analysis and interpretation of data, and to enable students to evaluate critically their own research and that of professional researchers.

The course has three components:

1. Principles of Research in Media and Communications: a series of lectures offered by media and communications staff in the AT. The lectures will normally cover the following topics central to research design across the social sciences, with a specific emphasis on their application to media and communications contexts: the general nature of research as social inquiry, interviewing, critical discourse analysis, social network analysis, content analysis, visual analysis, survey design/questionnaires, case studies, ethnography and participant observation, as well as research ethics.
2. Principles of Social Research: a series of five three-hour workshops (each comprised of two 1.5-hour sessions) offered by media and communications staff in the Winter Term. Students are required to participate in two of the workshops.
3. Quantitative Analysis: Students take the following course offered by the Department of Methodology: MY464 Introduction to Quantitative Methods for Media and Communications in AutumnTerm. Please note that this course is compulsory and automatically included within the MC4M1 course.

This course is delivered through a combination of lectures, seminars and workshops totalling a minimum of 50 hours across the AT and WT. This course includes a reading week in Week 6 of both AT and WT.

1. Principles of Research in Media and Communications: Delivered through lectures totalling a minimum of 10 hours across the AT and 1 hour in the WT.
2. Principles of Social Research: Delivered through workshops totalling a minimum of 6 hours across the WT.
3. Revision sessions for summative methods essay: Delivered through lectures totalling a minimum of 2 hours across the WT and ST.
4. Quantitative Analysis (MY464): Delivered through a combination of classes and lectures totalling a minimum of 30 hours across the AT.
5. Methodology pilot drop in clinics: Delivered through workshops totalling 2 hours across the WT and ST.

1. Principles of Research in Media and Communications: All students are expected to complete advance readings and submit one essay of 1500 words to their supervisor.
2. Principles of Social Research: All students are expected to complete advance readings and submit workshop assignments. 
3. Quantitative Analysis: Most statistics courses require weekly assignments

• Alasuutari, P. (1995). Researching Culture: Qualitative Method and Cultural Studies. London; Thousand Oaks, Calif: SAGE Publications Ltd.
• Bauer, M. W., & Gaskell, G. D. (2000). Qualitative Researching with Text, Image and Sound: A Practical Handbook for Social Research. London; Thousand Oaks, Calif: SAGE Publications Ltd.
• Bell, A., & Garrett, P. (1998). Approaches To Media Discourse. Oxford; Malden, Mass: John Wiley & Sons.
• Bertrand, I & Hughes, P. (2005) Media Research Methods. Audiences, Institutions and Texts. New York: Palgrave.
• Bryman, A. (2012). Social Research Methods. Oxford; New York: Oxford University Press.
• Deacon, D., Pickering, M., Golding, P., & Murdock, G. (1999). Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. London: Hodder Education.
• Flick, U. (1998). An Introduction to Qualitative Research. London; Thousand Oaks, Calif: SAGE Publications Ltd.
• Kent, R. (1994). Measuring Media Audiences. London; New York: Cengage Learning EMEA.
• Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials. London; Thousand Oaks, Calif: SAGE Publications Ltd.
• Schroder, K., Drotner, K., Kline, S., & Murray, C. (2003). Researching Audiences: A Practical Guide to Methods in Media Audience Analysis. London: New York: Bloomsbury Academic.
• Silverman, D. (2013). Doing Qualitative Research: A Practical Handbook. London; Thousand Oaks, Calif: SAGE Publications Ltd.

Exam (20%, duration: 2 hours) in the January exam period.
Coursework (80%, 3000 words) in the ST.

Description of assessment:

Coursework: One written assignment of not more than 3,000 words, relating to the combination of Principles of Research in Media and Communications and Principles of Social Research to be submitted in the ST (80%).

Exam: Two-hour January exam for MY464 component (20%).