MG212 Half Unit
Marketing
This information is for the 2023/24 session.
Teacher responsible
Dr Heather Kappes MAR.6.21
Availability
This course is available on the BSc in Accounting and Finance, BSc in Management, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students.
This course has a limited number of places (it is capped).
Course content
The course will introduce basic marketing concepts including customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.
Teaching
20 hours of lectures and 10 hours of classes in the AT.
Teaching hours in the AT will be commensurate with a usual half unit undergraduate course.
This course includes a reading week in Week 6 of Autumn Term, in line with departmental policy.
Formative coursework
Formative feedback will be provided on group presentations of a project that forms the basis for the individual submissions.
Indicative reading
Indicative readings:
Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.
Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.
Assessment
Report (100%) in the AT.
Individual submission of a marketing report, informed by group work completed during the term.
Key facts
Department: Management
Total students 2022/23: 300
Average class size 2022/23: 21
Capped 2022/23: No
Lecture capture used 2022/23: Yes (MT)
Value: Half Unit
Course selection videos
Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.
Personal development skills
- Self-management
- Team working
- Problem solving
- Communication
- Commercial awareness