杏吧论坛

Valerio Riavez

This course is available on the Double Master of Public Administration (杏吧论坛-Columbia), Double Master of Public Administration (杏吧论坛-Sciences Po), Double Master of Public Administration (杏吧论坛-University of Toronto), MPA Dual Degree (杏吧论坛 and Hertie), MPA Dual Degree (杏吧论坛 and NUS), MPA Dual Degree (杏吧论坛 and Tokyo), MPA in Data Science for Public Policy, Master of Public Administration and Master of Public Policy. This course is not available as an outside option.

This course will offer a unique opportunity to students who have a passion for politics and don’t know where to direct it. In the last decade electoral start-ups, new forms of activism, and disruptive political technologies have completely reshaped the international political landscape. Having an impact through politics today requires an understanding of entrepreneurship and of digital technologies, and the mastery of the basic unit of politics: electoral campaigning.

Throughout the course, students will be introduced to frameworks drawn from multiple disciplines ranging from management to political science, from communication to grassroots organizing, from data analytics to leadership, enabling them to understand how modern politics works and what it takes to enter the political arena. The students will draw from first-hand examples of the most disruptive political endeavours of the decade, and will readily apply their learnings to a campaign of their choosing, for which they will be asked to craft a strategy memo and an action plan, dedicating a special focus on the use of data and new technologies.

This course is delivered through a combined lecture-seminar format totalling a minimum of 30 hours across Autumn Term. 

Students will be expected to produce a short, 2-page business memo to present the campaign they chose, and to flag any potential barriers to the delivery of their final campaign strategy memo. 

• McNamara, M - The political campaign desk reference.
• Haidt, J - The righteous mind
• Westen, D - The political brain
• Cialdini, R.B. - Influence: the psychology of persuasion
• Issenberg, S - The victory lab
• Ignatieff, M - Fire and ashes
• Mayer-Schoneberger, V. and Cukier, K. - Big Data
• Lindstrom, M - Small Data
• Ganz, M - Leading change
• McAlevey, J - No shortcuts

Project (30%) and memo (60%) in the AT.
Class participation (10%).

Project (30%): a short memo highlighting early elements of campaign strategy, including targeting, staffing and tasks timeline.

Memo (60%): a strategy memo of approximately 5,000 words, where students outline the main features of their campaign strategy, expanding on the first memo and including messaging, field, and digital

These two assessments and the formative assessment will revolve around a political campaign of the student's choosing.