About the company:
is a low-censorship content platform that empowers creators to take control of their content and earnings. MintStars is built on crypto payment rails, which solves many of the most painful challenges for creators, such as chargebacks, censorship and high fees.
About the project:
The project was to explore MintStars' potential to attract and serve a more diversified content creators base, like artists, gamers, fitness influencers, musicians etc.This expansion would help us diversify revenue streams and tap into broader markets (for future investment and revenue), without diluting the core brand identity.
Company objectives:
To assess the feasibility of MintStars' platform serving a wider creator community; identify market opportunities and challenges; and propose strategies for brand differentiation.
Our desired outcome is that we receive recommendations on branding, market positioning, and platform adaptation for diversified content. We would like the deliverables to include a go-to-market plan outlining potential market segments, branding strategy, and some consideration of the actionable steps for implementation.
Company Statement:
What do you think the students brought to the business? Were their ideas different from what you could have achieved if you have conducted this project in-house?
The students brought fresh perspectives that challenged our existing assumptions and offered valuable new insights. They approached the project without the biases our team might have, which opened up some avenues we may not have explored.
As a resource-constrained startup, having extra brain power is always valuable. We were particularly impressed by the quantitative research the students conducted, including a thorough survey of prospective customers. The depth and quality of their analysis were on par with what we would have expected from our internal team, giving us confidence in their proposals.
How do you think the Business Projects have helped your business?
The project helped us explore potential new markets and strategies that we might not have had the resources or time to investigate on our own.
Additionally, the students’ presentation confirmed some of our internal thinking - validating it with additional research and data.
How will you use the outcomes in your business going forward?
We plan to incorporate the findings from this project into our broader growth strategy, where our current goal is to achieve 30% monthly revenue growth.
Each month, our marketing team experiments with new messaging across different niches within the content creation industry, using a combination of direct outreach and paid advertising. When a niche shows potential we allocate additional resources, including influencer campaigns, to maximize the impact.
This project has provided us with a valuable, categorised list of niches to target, along with tailored messaging and key benefits for each. This structured approach will significantly enhance our testing and learning process, ultimately driving our growth in the months ahead.
