Course details
- DepartmentDepartment of Management
- Application codeSS-MG220
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Overview
This course is an introduction to the strategic management of modern diversified firms.
It studies how the firm’s portfolio of products and its internal organisation can be designed to maximise corporate performance.
The focus of this course is on the strategic plan for managing a diversified firm. It studies how the firm portfolio of products and its internal organisation can be designed to maximise corporate performance.
It combines in a unified framework the study of two separate but complementary issues: the opportunities and challenges afforded by the firm’s external environment, and the resources and capabilities arising from the firm’s internal environment.
Key information
Prerequisites: A university level introductory course in psychology, sociology, political science, management, or economics.
Level: 200 level. Read more information on levels in our FAQs
Fees: Please see Fees and payments
Lectures: 36 hours
Classes: 18 hours
Assessment: One written examination and project work
Typical credit: 3-4 credits (US) 7.5 ECTS points (EU)
Please note: Assessment is optional but may be required for credit by your home institution. Your home institution will be able to advise how you can meet their credit requirements. For more information on exams and credit, read Teaching and assessment
Is this course right for you?
This course is suited to students wanting to better understand the concepts and theoretical frameworks of corporate strategy. It is also ideally suited for those wishing to work in a senior management role in a large international organisation.
Outcomes
- Understand the concepts, theoretical frameworks and empirical evidence bearing on the key issues in corporate strategy.
- Adapt the major concepts in corporate strategy (such as strategic resources, firm boundaries, product scope and corporate culture) to the analysis of real world corporations.
- Identify the sources of corporate advantage and link them to the external environments in which firms operate
- Predict how a firm’s optimal corporate strategy is affected by technological and environmental change
Content
The case studies have been really interesting because they are based upon real life companies, both small and large. It has been really interesting to listen to the perspectives of the diverse student group that we have.
Faculty
The design of this course is guided by ÐÓ°ÉÂÛ̳ faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.
Department
ÐÓ°ÉÂÛ̳’s Department of Management unites four subject areas – Employment Relations and Organisational Behaviour, Information Systems and Innovation, Managerial Economics and Strategy, and Management Science. It thereby combines the study of business and management with ÐÓ°ÉÂÛ̳’s renowned social sciences perspective. ÐÓ°ÉÂÛ̳ is ranked 2nd in Europe for social sciences and management () and the Department of Management, along with the Departments of Accounting and Finance, was ranked as the UK leader for Business and Management Studies in the most recent Research Excellence Framework.
Our world-class record of multidisciplinary management research gives students a solid understanding of the global business environment. Whether learning the fundamentals of management or gaining advanced insights into specific aspects of strategy, negotiation, marketing or human resources, students will develop a competitive edge for their future career.
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Applications are closed
We are not currently accepting applications for this course. Register your interest below to be notified when applications open again.